The framework of CX Mastery involves a comprehensive ecosystem of seven competencies, synergistically working together to drive sustained, extraordinary, behavioural change in your organization. This proven, results-driven method will immediately shift the way your company approaches CX in every single element of your organization.

Vision Vitals

Vision Vitals underscores your unified, idealistic vision for the future of your organization; created to inspire, motivate and powerfully connect every single employee while integrating the actionable items it takes to achieve your desired outcome.


Lovesick Leadership

In this competency, you will identify your leadership style and use this information to effectively communicate to your employees, resulting in high engagement and empowerment, amplifying their levels of performance.


Culture Connection

In this critical competency, you will uncover the essential elements that contribute to cultivating a culture of success from not only the top-down, but also from the inside-out.



Design to Delight

One of the most celebrated competencies in the CX Mastery program, in Design to Delight, you will undergo the ultra-profound ‘Journey Mapping’ methodology. Through this process, your detailed customer persona will be created, serving as your organizational compass to design the memorable, lasting experience your customer desires.

Top Talent

What does it take to attract the right talent for your organization? In this course, you will determine the potentiality to: design an engaging learning and development experience; how to set clear expectations; and how to inspire a magnetic spirit so your employees and future employees are set up to thrive.


Sales & Service Mastery

This competency enables you to shift your perspective on sales and service—the genesis of success stemming from the inside first. You will be able to identify and deeply understand the emotional connection between buyers and their decision-making process, allowing you to carefully and effectively craft your own sales process.


Coaching Confidence

In this competency, you will have an exclusive lesson in our signature approach to cultivating a customer-centric, confident culture that is rooted in the mindset of growth


  • An eight-week intensive of Crystal’s proven, transformational strategies

  • Access to a vibrant, global, CX-focused community

  • Interactive and expert-led learning experience, designed with busy, full-time professionals in mind

In this abundant, comprehensive and rich certification program, you are immersed into the methodologies of the seven CX competencies that will drive lasting organizational change. Through this 8-week intensive approach to customer experience mastery, you will approach the content through both weekly interactive virtual training, led by renowned expert, Crystal D’Cunha, and self-paced {guided} study.


Customer Experience Mastery can be customized for your industry and your team's learning needs. Additional supporting training modules can be added to strengthen your learning. Topics include:  

  • Diversity & Inclusion
  • Leadership Development
  • Sales and Service Mastery
  • Customer Service
  • Mental Health
  • Customer Journey Mapping
  • Train the Trainer
  • Women in leadership
  • And many more.

Please contact us for customized pricing

Who is this designed for?

This course is thoughtfully designed for company executives, company directors or managers with a small team, and sales managers who are looking for a valuable way to add distinction to their resume and champion transformational change at their organization.



*For inquiries regarding Canadian funding options and any other questions you may have, a customer experience engineer would be delighted to assist you. Connect with us at or (289) 969-VIEW(8439)


Proudly Canadian, working with businesses across the globe.

Join us for our next FREE Customer Experience Mastery Introduction Session!


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